The War Of Words

Dear Brand Heads, Executive Creative Directors, Creative Directors, Account Planners, Client Servicing Managers and all the other assorted e...

This is one of those brands whose communication and ads inspired me to choose advertising as a career.

This is one of those few ads that I really adore. Khamakha from Cadbury's Copy: Khamkha muskuraaon, Khamkha gungunaon, Khamkha chalta ja...

In this post I shall talk about brands as I understand them and as they are applicable to digital brands. Please note that this list is stil...

Three very big Indian brands have gone for a makeover. Godrej , Shopper's Stop and Ceat . Before I get into a long rhetoric on these in...