BCCL

I love strategy of BCCL where they pick less than 5% stake in various companies in lieu of ad space.

agencyfaqs.com has an interesting article.
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1 comment:

  1. AnonymousMonday, January 14, 2008 11:06:00 AM

    there is a news in mint today. ht and jagran are planning to do the same.

    inox is using a similar strategy with a different flavour. its investing in indiareit which owns malls and townships. in return indiareit will extend a preferred tenant status to inox.

    the idea i guess is the find avenues to partner with customer in way that increases the barriers for the competitors and increases the predictability in the earnings stream

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