Free Ad Idea - Nailpolish Remover

Question: Come up with BTL strategies for Nail Polish Removers


A lady is sitting in a busy mall with a bucket full of water and a collection of chemicals. She is trying to remove her nail polish and no matter what she does, the color wont go. She then calls other ladies in the mall to help her remove the nail polish.

This would be replicated in malls, at bus-stops, in book stores, ono busy crossings etc.

A keyboard and mouse is kept with nail polish stains on the top. Text would say "need to remove nail color?"

Neutral colored stickers in the shape of nails would be distributed to ladies. The stickers would be accompanied with a note saying "removing nail polish is as easy as putting these on.

Ideas, comments, criticism welcome !!!!

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