Dear RedBull,

Clicked sometime in 2013. As part of #100HappyDays. More pics here.
Dear RedBull,

Thank you.

Thank you for giving me wings. I dont know what I would do without you.

You are one of those few brands (businesses) that has never ever disappointed me. I love you for your consistent performance. You live up to the promise that you make. You are someone I can bank on. With your always on delivery, you have earned my faith. So much so that if you fuck up, I am willing to excuse you. After all, none of is God and everyone makes mistakes.

In fact when I take a class in marketing and branding, I often start with you (I have one before the class and in the class I start talking with your example)
From the deck I use in my branding class.
You know, you have seen me enjoying the best of times (Imperium at MDI, road trips with friends - Neo, sgMS and others), worst of times (the depressive phase of my bipolar disorder) and everything in between. You are the rock that has always been around when I've needed some support (just like Agony Aunt - VK08May).

I have often been unwell and I've just need one swig at you to get back to my feet. Today is a case in point. I was supposed to get up early in the morning (~6) and work on my next book. I did wake up but I could not get out of my bed. And when I finally got up, it was well after 10 and that depressive streak held me hostage all over again. Until I had a Red Bull. And after that, I did my 30 minutes of guitar practice, wrote some for my book, worked on a deck that has been pending forever. And did a few things that I have been delaying for a few days, for no reason.

In fact in the past as well, you have been instrumental in helping me do my work as an event manager. So much so that I could not work without you by my side. You are one of the 7 things that us event managers cant live without. Remember all those shows where you've rested on the console while I was assisting Suvi in running the shows? Remember how I ask him to shut up at times (despite his obvious seniority and more experience) and let me make the decisions? If not for you, I wont have had the balls to ask him to trust me and let me handle the situation! Trust me! 

More than just work, you have given me the strength to stay up at night and work on my book when Sachin had put me under scary deadlines. I hate him for that. And I love you for allowing me to sail over the deadlines. Of course the book hasn't made me famous or rich. But thank you for being there. Thank you for the help. Sachin, if you're reading this, you better not push me like this for next one.

And then there have been times when my ultra conservative folks have questioned if you were an alcoholic beverage. Because you are priced at a premium. And you had me seriously addicted. I had a tough time explaining to them that you were an "energy" drink and it was safe, as long as I consumed you in "moderation". Well, moderation is a subjective word. No?

Finally, the greatest part of my fandom is because of all the awesome marketing that you guys engage in. As a marketer and someone who wants to go down in history books as David and Leo, I have super amazing respect for your marketing methods. I mean who else could have thought of sending someone up in Stratosphere to jump! Or creating a damn racing team. Or those crazy things that you often cook up! I often tell people that if you want to learn marketing, all you need to do is look at how Red Bull goes about it and decode the method behind your madness.

You know, come to think of it, I owe a lot to you. And I ought to have Red Bull more often. Just that I am trying to be healthy. May be I can cut on Coke and binge on Red Bull when I crave for a beverage. May be. Let's see. 

More later. Till then,

Saurabh "high on Red Bull" Garg

No comments:

The Nidhi Kapoor Story

Did you like this post? May be you want to read my first book - The Nidhi Kapoor Story.

Check it out on Amazon or Flipkart?