What makes us different?

Someone asked me, “what makes you different? After all, an event is an event is an event!”

True that! An event is an event is an event. But then how you go about planning that event could set you apart. How you produce it, conduct it, manage it could be the difference. How you think of events in the first place could be the difference. The devil, as they say, lies in the detail.

And detail oriented we are! Obsessive at that. To a level of being fanatical about it. Every piece we do, every event we put together, every live experience we deliver will reflect our obsession for attention to detail. We are committed to get things right. The first time. Live entertainment doesn’t leave a lot to chance anyhow.

The other bit that we work really hard on, is to deliver the message that the business wants to communicate via that event. We have a deep understanding of branding and communications business. Rajesh and I have 30+ man-years of combined experience of working with some of the most prestigious brands in the country and we apply all that we’ve learnt so far.

And we continue to learn new things. In fact, both Rajesh and I are really passionate about technology, the chase of the new new thing and applying those things while delivering brand solutions. The world as we know it, is changing fast. And how. And unless we are nimble, curious, adaptable, we would perish. Don't believe me? Ask Darwin.

So, the three things that make us different are:

• Obsessive attention to detail and impeccable delivery.
• Deep understanding of brands and years of experience of working on some of the largest, most trusted brands in the country.
• Passion for technology and that constant urge to try out the new new thing while we work. 

We believe that if we continue to do these three thing well, the difference will eventually be evident in our work. It will take time and we in no tearing hurry.

Wait and watch!

P.S.: You can come be a part of the journey. I am at sg@c4e.in.

Originally posted here.