Masters of Scale

Few things.

Each month, I send an email to all contacts at C4E. This month I wanted to send out work from award winners at Cannes (here's the newsletter that I finally sent, featured 3). And rather than sending anything at random, I wanted to curate a list of 5 (or 10) pieces that I have loved from all those that are on showcase. While I was going through the list of winners and seeing their work, I realised that the quality of work, the scale at which things happen and where we I stand in comparison.

I was unwell yesterday the day I started to write this and since I dont take medicines, I was uneasy. And I was irritable. To the point that I was alone. And when I was at my wits ends, I succumbed to the temptation and subscribed to Netflix to kill time. 

And once I got it, I put on House of Cards. I started with S3E1 and in there, Doug succumbs to alcohol. Thats not the point (the similarity between Doug and I). The point is that in that episode I realised that work could be so important for people that they'd lay their lives for it. I mean Doug gets a sliver of window to meet the President and even though he cant walk and he breaks his arm while showering, he goes through excruciating pain and makes it to the meeting. People and their work means so much to them. And here I am. Rather than doing things that scale, I am blogging about it.

Then I saw an episode of Elementary. I was reminded of my love for the series because of the way Sherlock and Watson go under the skin of people and decode them. I wish I was as brilliant. I wish I could read things. I wish I could solve individual problems that were unsolvable. What I currently do can be done by anyone in the world. Where is my individuality? What makes me unique? Am I making sense? 

. . .

What defines me? What boils my blood? Why am I alive? What is my raison d'etre? This one I know - to entertain and enable others. But thats not the point. Point is, what am I doing about it? Why am I content with being a paper-pusher? I mean my work is great and I know why I do what I do. But where is scale? Or Impact? How many people have I entertained? Impacted? Enabled?

I feel I am stuck at where most other people are. I have an ok career. Ok life. Ok things. Everything is ok about what I do and where I am. Mediocre. Nothing is great. Nothing is extraordinary. I dont make any difference to anyone's life. Maybe I do, once in a while. But where is the perpetual excitement of having moved a ball?

I think, the other thing is lack of impact at scale. Most of what I do remains at the individual level (when I spend time with some great people with whom I work). Or at a few hundreds at best (when I put together an event and that too for the duration of the event). There is no perpetual change. I dont tilt the Earth. I dont make a ding in the universe. Worse, I dont create. The largest thing that I've ever created is the book. And that too has sold less than 2500 copies. That means I have not entertained even 2500 people! 

And you know what sucks the most? I dont have anything in my hand that allows me to do that even in the future. And I dont know how to go about it. And I dont know who to talk to about this. 

P.S.: So, I agree that House of Cards and Elementary are fictional pieces. I agree that no one starts working at scale from day zero. I know that you have to work towards it. I know there is a time and place and all that. The question is, where is mine? When would I do things that would make me exhausted with happiness? 

P.P.S.: Title inspired by RH's podcast - Masters of Scale. You HAVE to listen to this if you want a better life for yourself.

The Nidhi Kapoor Story

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