If I told someone that I work with Cyntax, and if they found my pitch interesting, instinctively they would Google/Bing/Yahoo us and dig for more information. I did the same to see what the search engines think of us.
More than what search engines thought of us, I was surprised to know that there are atleast SIX more companies businesses called Cyntax. Yes six. Two of them are tax guys (1, 2), two are web design companies (1, 2), one is a website of a poet and thespian. And then there is a CyntaxGroup as well.
I dint know our choice of name would be this popular. Do you know any more Cyntaxes?
And next up is a post with their logos. BTW we are still looking for a logo for OUR cyntax. Any help?
Common sense and Business sense says that since your name is your identity, it should be unique and rememberable and trademarkable and remarkable and marketable and all the other ables. On the other hand, I argue that even though there are a million people called Saurabh, my identity IS Saurabh and I cant change it. Then why cant I stick on with Cyntax?
And then that guy (Shakespeare) also said,
What's in a name? That which we call a rose by any other name would smell as sweet.
What do you think?