Saurabh Garg - Personal Brand

This is an excerpt from the daily newsletter that I send out to some friends. More about the newsletter is here.

Please read this and tell me what you think. 

The next thing that I want to share (and more than share, write and thus get clarity in my head) is my personal brand.

For starters, twitter. 

So, twitter is the largest, strongest, baddest, bestest connection I have to the outside world (I remain an introvert at most other places). And on Twitter, I would often post whatever comes in my head, even if those things are embarrassing and cringe-inducing. You know, I was being authentic (I am like that IRL). Which was great to a point in time. But I feel that authenticity is making me a tad more human that what I hope to be and is thus preventing me from making business connections. And to be honest, right now, I need business connections more than anything else at this point in life.

Ergo, fixing twitter. Step 1 towards fixing personal brand.

Last night, I split my twitter usage in three. Yes, three. I am not for small measures ;)

@saurabh - where I'll mostly talk about work. Try to create connections that can take me far. I will talk about my writing, marketing consulting assignments, events and all the projects that I am a part of. The idea will be to use the platform to showcase work, create more opportunities and meet more people that can help me grow.

@altsaurabh - this is where I would move what I was doing with @saurabh. Put things that I want friends and family to see.

@altsg - this remains the way it was. A backup account that I use when I am super-fucked in the head. 

And yes, I take myself very seriously ;P

I know I should not - I have been warned by enough people in as many words (including that longish comment). But I don't know how else to live. I am a reflection of my work. And my work consumes all of me. I don't have a personal life, heck, I don't want one. I don't enjoy anything else but this grind. There is nothing else that I am passionate about. There is nothing that I think I will ever do in life but think about the next. You know, divinely discontent. Each thing I do -- from writing to fitness to hopes to live long and more -- is an input for things that I can work on.

I know my definition of life and work is kind of warped. I don't know what is work-life balance. I don't even want to know. And the range of things that I work on is pretty wide but it is what it is.

Assuming that is the border you have to work in, if you are willing to help, do see my LinkedIn profile and my website and please do tell me if all these are in sync and make sense to you.

That's about it I guess for the time being.

See you guys tomorrow!