1v1: Expert vs Employee

This is second in the 1v1 series after Popular vs Pertinent

I was talking to Monica when I remembered something I had thought of about 5 months ago. Finally posting it.

Expert vs Employee.

You can be seen and known as either an expert or employee.

An employee is a "just another person". He is competent and does his job well but that is all to him. There is no such thing as new ideas, innovation, bright sparks coming out of him. He is one amongst the crowd. No one expects anything from him.

Expert on the other hand is someone who is everything an employee is and then there is lot more to him. He is expected to change the way world moves, come up with brilliant yet simple ideas and should be as close to indispensable as someone can be. Expert belongs to the rare breed.

Expert vs Employee in one line: You would not want to meet an employee but would pay to see an expert.

And interesting thing is that the distinction between an expert and and employee is often an outcome of the way a person himself thinks and approaches things. Until you start projecting yourself as an expert, no one would consider you an expert.

What are you? Expert? Employee?

Kolkata Knight Riders

Shahrukh Khan's Kolkatta Knight Riders Team for IPL.

Official Site: http://www.kolkataknightriders.com

Test post for Google Search tweaks.

What sells in India?

Three Four things sell in India ...

1. Cricket
2. Gossip - celeb, real people, fiction
3. Sleaze (sex is banned)
4. Religion

Thanks Ashish

Any more additions?

Kind of Business

I am always on the lookout for businesses. It just dawned on to me that I would never launch a business that I myself would not use. This rules out things for kids, grown up adults, religious sects, evangelist community and lot more.

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Awesome insight. Very well done.

Found on Advert Eyes

Why?

I wrote this piece some time ago. Its about time I posted it.

In my opinion everything you do must have a "Why" answered before its done.

Why "The Infinite Monkeys"?

Because there are million things on your mind at any given point in time and there is no way that you an keep track of them on paper notebooks. Maximum you can scribble them. Chances are that you would misplace the notes and then they would be lost forever.

Logical question is that isn't blogging tougher than scribbling .. ? Answer would be .. yes it is but it gives me an easy retrieval system. Better than text files and notebooks. Data is all about retrieval. Without retrieval, its plain old information. And information by itself has no real value.

TIM is an attempt to collect online, all thoughts and things that can be helpful. It could be a news clipping, an article, a link, an interview, a piece of thought, a doodle. Anything.

Why online?

Its easier to read later. Recollect thoughts.

Why blog?

Ideally I would want a system where I can post my current moods, locations etc. This would make it very easy to recall at a later date. Since I don't have a system like that, anything that is close enough serves the purpose. And hence Blogger. I can post things with an email address and can write and edit at will. I can also put categories to the posts and all thoughts would be in context. I can make tag clouds. I can hunt for similar posts and get feedback and opinion from people.

Munna Bhai @ Jaadu Ki Jhappi

Munna Bhai gave yet another medium to express gratitude - Jaadu Ki Jhappi. Suddenly hugging someone just like that was cool.

This Jaadu Ki Jhappi was meant to express gratitude, to help someone raise their spirits, give someone respect, shower affection and what not.

One simple gesture was transformed into a nationwide infatuation.

Obviously the second Munna Bhai gave something much much bigger. Gandhigiri. Suddenly Gandhigiri was cool and was admired.

1v1: Popular vs Pertinent

Popular vs Pertinent

One can either have popular sentiments or pertinent sentiments.

This popular vs pertinent debate applies to a lot of things. You could write about popular things or pertinent things. You can broadcast popular news or pertinent news. You can talk to popular people or pertinent people.

Case in point... Indian media. Indian cricket team won over Australia and every single space was used to talk about he cricket match. Many more important things were left out.

What are you? Pertinent? Popular?

How Zero marketing can revive Indian hockey?

Prof. Ray Titus talked about reviving Hockey on his blog here. I am copy-pasting it here ...

You don't need a marketing genius to plot how hockey can come up to cricket's stature in India. For that matter, pin no credit to anyone in the cricket administration team (read BCCI) for cricket's supremacy as a sport in India.

The only reason why cricket is what it is, despite being one of the most boring of sports, is 'cause that's one game at which we are 'world-beaters', never mind the 'world' being just a few countries.

Want a resurgence in hockey? Get India to win!

Sure, that's a tall order considering yesterday's Olympic qualifier debacle. But its not impossible. Can the guys who manage the sport. Get in foreign coaches. Revamp the admin. team. Build astro-turfs for players to play and practice on. Bring in something akin to Corporate governance.

Again, an initial investment is needed. Well, its worth it, if that can propel India to become world beaters. If that happens, watch the moolah roll in. No marketing whiz-kids needed.

I dont really agree with him. I left a comment there. Reproducing it here ...

Hi Prof. Titus,

I am mostly a silent reader of your blog and agree to most of the things that you say. However today I disagree with you.

I dont think getting more facilities and making the game professional will help the status of Hockey in India.

I think there are two huge variables in making something a mass phenomenon.

1. The network effect coupled with a feedback loop: Most people (including media) talk about the game because most people want to hear about it. And more people want to hear about it as everyone else around them is talking about it. No one wants to be left behind. Over a period of time, this network effect gets a positive feedback loop and suddenly you have a mass hysteria for something. In our case, cricket.

2. Experience: Most of the current fans of Cricket have grown up playing the game in the gullys, homes, schools etc. Most of the people have fond memories of the game and somewhere or the other they relate to the game and hence the following.

Am sure there are other things also. Please share.

Regards,
SG

P.S.: Posting this on my blog as well.

Any thoughts?

Business 101

I had to blog this. Found at Elma Alt Shift.