Popular vs Pertinent
One can either have popular sentiments or pertinent sentiments.
This popular vs pertinent debate applies to a lot of things. You could write about popular things or pertinent things. You can broadcast popular news or pertinent news. You can talk to popular people or pertinent people.
Case in point... Indian media. Indian cricket team won over Australia and every single space was used to talk about he cricket match. Many more important things were left out.
What are you? Pertinent? Popular?