What is Freedom for you?

Freedom is something that most of us has taken for granted. Most of us reading this have born in free India and had all the comforts and privileges offered by freedom. And we were thus shielded from an era where even things as personal as thoughts were controlled.

I was talking to few college students in Mumbai and I realized that most of us are disconnected with reality. Most of them think that its ok to accept western culture and leave our heritage behind. And then there are some who had their feet firmly planted in ground and want to first understand the past and want to plant careful steps in future.

I was wondering, is there a way to find out what everyone thinks about India as a country and what is their big idea of freedom and independence? For a lot of people freedom is an oppurtunity to pursue their dreams. For some it is their second nature. They look at it as a way of life. For some it is something insignificant for which all the freedom fighters lost their lives. Some are indifferent and haven't really thought about freedom at all.

Which category do you fall under?

The Idea
This brings me to the idea. The Freedom Blog. What if Indians all over the world submitted one piece of work that they think symbolizes freedom? This could be an original thought, a blog post that you have written, an original composition, a link to a website, a photograph, a picture, a video, a music piece, an incident, a mashup or any other way that you think expresses your idea of freedom.

Post this submissions stage, all these submissions would be put on the Freedom Blog in context and publish them on a website or a blog on 15th August 2008 for everyone to scrutinize.

The result will give us a fairly good indication of what people really think of Freedom. How they perceive it and what it actually means to them.

Interested?

Few ground rules

• Deadline for submission: 5th August 2008


• How to submit: Email your ideas to saurabh.garg@gmail.com.


• Ownership: You retain the ownership of your work. I will just re-publish them on the Freedom Blog with due credits.


• Terms and Conditions: None.

How can you help?

• Obviously you can help by submitting your work.


• You can also help by spreading word about the Freedom Blog. You can post on your blogs, in your twitter streams, email to friends, share on social networks, call up people etc.


• And finally if people do submit their work, you can help in filtering and putting things in context.

How did I stumble on this?
I happen to be a huge fan of collaborative experiments on the Internet. I have participated in quite a few myself and its about time I did something of my own. I was working on some other idea when I stumbled on this. Obviously serendipity plays a huge role in my life and it so happened that Independence Day is around the corner. And I thought If I started acceptance of media from 5th of July, people will have a month to ideate and create their work, I will have time to collect it and then I will be left with some time (9 days) to actually collate and make some sense out of it and finally release it on 15th August 2008.

What do I get out of this?

• Satisfaction of actually being able to unite Indians into thinking like a group.


• Understanding of the way people think.


• Answer to the question "if people actually cherish freedom and independence". Every submission would mean that entrant has indeed thought about freedom at some point in time and is aware of the comfort (and challenges) that freedom brings. Every person who spreads the world is an Indian at heart and is also seeking answers to these questions. Every person who reads is concerned and wants to enrich his/her understanding of Indians.


• UPDATE: Someone has already asked if this is a commercial project. NO this is not commercial. This is not sponsored by anyone. There is no media coverage happening.

Obviously none of this is possible without help from you guys. Please let me know if this makes sense. Thanks for your time.

orkut - Update on your recent abuse report

Wow .. Orkut does take action on profiles that you mark as spam. Way to go Google.. !

---------- Forwarded message ----------
From: orkut <3504732672376623859@mail.orkut.com>
Date: Wed, Jul 2, 2008 at 12:43 PM
Subject: orkut - Update on your recent abuse report
To: XXX@gmail.com

Hi + PseudoSocial,

Thank you for your reporting of abuse on Orkut on "2008-06-29".

We have reviewed your request and agree that this content is not in
accordance with Orkut's terms of service. Our team has taken action to
remove this content, but if you find it again, please report it to us
again.

We thank you for helping us to keep Orkut clean!

Content reviewed: "Arathi S"

Application to Berlin School of Creative Leadership

In my recent trip to Cannes, I chanced upon attending a talk by Michael Conrad and Prof. Casse on Berlin School EMBA and I realized that I need to apply to Berlin School. Along with the application, I had to write why is it important for me to attend the Berlin School. This is what I wrote (I have removed some specifics) ...

I have always been known me as a dreamer and I think of myself as nothing less than a revolutionary. I am in a constant pursuit of that elusive new thing that can change the way we communicate and live. Never scared of raising that lonesome hand in a classroom of dutiful students or walking down that dark alley behind buildings or pouring yellow, green and blue liquids in that large beaker in chemistry labs, I have always been on an adventure trip. Where there are no roads, no clear destinations and certainly no guarantee of returns. For me, the journey towards the goal is more important than actually reaching the milestone.

Curiosity is something that comes naturally to me. I can boast of a logical flow of thought and questioning mind. I have realized that I have the skills required for being a creative leader. All I need is place to polish them and bridge the gaps that I have.

I see Berlin School of Creative Leadership as the perfect platform from where I can start that revolution that I knew I would start some day. The opportunity to interact with world-renowned creative leaders, handpicked peer group and wide cultures from Berlin to Tokyo to NY to my home state of Delhi, India is very unique and lucrative. I have realized that I need a cross-cultural exposure to understand people better and Berlin School can do that for me.

For me the programme is as much as about learning as contributing to the learning of their peer. With me, I bring to the table a child like enthusiasm, a never say die attitude and a lot of positive energy to the team. I can also enrich the learning of other participants by my understanding of businesses, buyer behavior and identifying gaps that potential businesses can exploit.

For me, creativity as a discipline is not limited to only advertising or branding. It certainly does not mean writing smart copies and coming up with brand identities and churning out work for clients. Instead, creativity is a way of thinking. It’s the way you approach businesses and ideas. It’s more of a methodology, a route that you take to reach the end product. The end product could be an award winning piece of work for a client, a new way to arrange your bookshelf or even a new business.

I believe that there is as much science to creativity as there is art. Experience at Berlin School will help me find a right balance between the two. I have always had focus on creating original thought and its application in the business world. With the thesis I am proposing on identifying traits of successful digital brands and creating a framework for the same, Berlin School will help me with access to leading digital brands. Peers and faculty at Berlin School will help me scrutinize these ideas and create a robust framework.

Berlin School will play a vital role in my career and I am looking at the experience at Berlin School to rediscover myself.

Any thoughts anyone?

As I was posting this, I realized that I have made few mistakes in the application. Now that application is gone, I cant really change it but ought to be careful next time around.

Happy Birthday PD

Its PD's birthday. Since I have been lazy and I lack serious creativity, this is how I decided to wish her.



Words cant express how important she is to me. May she has a wonderful year ahead and gets all that she aspires for this year.

P.S.: If you are reading this, please save some cake for me :D

Branding 101 for Digital Brands

In this post I shall talk about brands as I understand them and as they are applicable to digital brands. Please note that this list is still in beta and will evolve with time. Your feedback would be really appreciated.

This is required because we need to stop looking at startups as just startups but serious businesses where branding plays a vital role. Often, the way you look at the business makes a lot of difference to way you work.

Coming to the point, I think there are three principles. Utility, Emotional Connect and Relationship that goes beyond just one product.

A: Utility

• Customers never talk about a brand they are going to use. They talk about the action they will perform. What problem does the brand solves?
• I need to book and air ticket. I will use Cleartrip.
• I need to upload slides and show them to friends. Let me use Slideshare.
• The brands that can make themselves synonymous to utility invariable become the leaders.
• Can you Google the data on number of Internet users in India?
• Can you Slideshare your presentation please?
  
• The utility could be functional, mechanical, emotional, psychological or any of those –al things.
• Using Twitter helps me stay in touch with friends on the go.
• I use FB because the elite Internet users in India are on FB.

B: Emotional Connect

• A customer will use a brand that he can associate himself with.
• I like Apple products because they stand for innovation, user interface and simplicity.
• Google stands for open culture. I am an open source evangelist and hence I will use and promote Google initiatives.
• If possible, the association with the brand should elevate the status of the user.
• Google could have invited everyone when they launched Gmail. Limited invite was a way to get traction. All limited launches are like that.
• Alltop gave away batches like “featured on alltop”. People displayed these batches because it was a way to show off that you belonged to the best of the category (as rated by alltop).

C: Relationship extending beyond single product

• The relationship should start with one product and when the company launches more products, I should be aspiring to buy them too. This is very important for creating sustainable businesses that go beyond one time relationship.
  
• My relationship with Apple started with an Ipod. I have already bought a MacBook and have pre-ordered the iPhone.
• I started using Google as a search engine. Then I started using groups. Then it was Gmail. And then calendar. The list continues.

Which one of the three things are valid about your brand? If it does only one, how can it do other things?

Please give your feedback to me at saurabh.garg+digitalbrands@gmail.com

Bye Bye Bill Gates

William Henry Gates 3, better known as Bill Gates is retiring from active duty at Microsoft today. This marks an end of an era. An era where a seemingly new line of business was created by Bill Gates and Microsoft. An era that symbolized new generation entrepreneurs taking over the world of business. An era that gave hope to millions of small time businessesmen, dreamers that its actually right to dream and chase them. An era when two young men can produce something that can rule the world some day. An era that envisioned a computer on every desktop. An era that changed the way we work and think. An era that made sure the world is on a rapid path to development.

For me, a computer is probably the most important invention after light bulb and telephone. It made tedious tasks lot easier, faster and fun. This is where Bill Gates played an important role. Gates made sure that a computer is accessible by even an ordinary man. He was the first person to have created an operating system that makes a computer easy to use as a personal tool. And rest as they say, is history.

From a humble beginning, Microsoft went on to become a huge giant in software space. They have an entire suite of productivity and office products. Its fantastic that a company commands a valuation of more than USD 250 bn and most of their revenues come from something that is non-tangible. Compare this with other businesses where at major chunk of valuation comes from tangible and fixed assets. For me, Microsoft is truly the first company that created an empire just on the pillars of information and productivity.

Obviously Bill Gates couldn’t have worked forever at Microsoft and he had to go at some point in time. What’s good about them is that he is leaving at a time when businesses are doing fairly well, obviously there are lots of challenges. Then they have been planning a succession for almost 2 years.

Now that Bill Gates is gone, what happens to Microsoft? I think they already see the company in uints like software, services, gaming and Internet. If at all I was at Microsoft, I would look it as a company that enables people to be more productive (Windows, Office), enables people to connect (FB, Internet, MSN), enables people to entertain themselves (xBox and gaming division) and enables companies to work better (developer applications, programming languages etc.). Moment you start thinking on these lines, there is so much more than your company can be rather than just another software company. You suddenly are playing on a different level altogether.

For a lot of people Bill Gates stands for control, closed-systems, authority and monopoly. Everyone is free to have opinions and if I could defend Mr. Gates, I will use only one line. That Bill Gates is trying to run a business. Everything that he has done was to make sure that his business grows. For me, Bill Gates stands for Entrepreneurship, Business Acumen, Vision, Execution and a Great Mind. Would love to pick his brain some day.

Bill, you will be missed.

Startups and Youth - 5 Questions and Answers

Vivek posted a very interesting post on Venturewoods and here is my comment on the same.


Hi,

This post could be true for me I could change the location to Mumbai.

Comments by other people have been really interesting and here are my 2 cents on the same.

1. How do you balance the pay packet for a potential employee? Please give two scenarios - (a) You are self funded. (b) You are financially backed by an angel or a VC.
A: If I was self funded I would not have a lot of money to give away. I would be forced to look at things like equity or just share in profits. If it was a VC funded, I would have made adjustments for employee costs in my business plan and hence I would have money. Also my understanding tells me that most VC funded startups HAVE a lot of money.


2. Would you consider the prior experience of a candidate from a different domain, or would you simply consider him/her to be a fresher from your company’s perspective?
A: Tough one. I think depends on what person brings to the table. He could bring his experience, his learnings, his background, his perspective, his contacts, even things as intangible as his enthusiasm. If he brings something that I desire, I will make sure I will recruit him.

Talking about fresher or experienced, in a startup personally I dont think I need to have that kind of categorization for people. I want people for skills, not for showing off. Moment I start talking like that I become a lazy, slow moving company.

3. What kind of commitment would you expect from the new hire? What kind of notice periods/bonds would you look at?
A: No notice period. No bonds. Commitment - believe in the idea and evangelize that.


4. What are the legal aspects which you would look into before hiring someone? Would you do extensive background check on the candidate or rely on references or just hire him/her for what value they can bring in?
A: I would want to hire without checks. For me checks waste a lot of time and for a startup, time to market is really crucial. Once we start working, we can always figure out in due course if the person was appropriate or not. And if at a later stage, he is found inappropriate, we can easily part ways.

5. Would you have an age criteria to hire? In other words would you believe that a 21 year old could be as valuable as a 40 year old?
A: No age criteria. Yes a 21 year old can be very valuable. How? You just asked 5 questions that a 40 year old would have never asked. And when you are 21, you are not scared to ask those questions. And thats a huge things to have. There are more areas like understanding of the market from a teenager's perspective, contacts with more fresh minds and top of everything else enthusiasm and confidence that young people have.

Why I like mountains?

Me @ Yanker Pass

On way to Mumbai, in an Air France flight, flying over mountains.

I have often asked myself if I am a mountain person or a water person. To be honest, I like both the things. There is no better feeling than climbing a mountain, reaching the top and anticipation of the world that lies beyond it. On the other hand, a water body is all I can ask for. I love the concept of swimming, boating, water sports and my idea of fun is actually spending a day with water sports.

If it is not required that I put myself into a category but an introspection on this can be a fruitful exercise. Not that it would help me economically, it would help me frame my thoughts better when I talk about this to someone next time.

So, what is about mountains that I like? I think there are multiple reasons. First would be the sense of achievement that you get when you have climbed to the top of the world. Its like an award for a difficult task done well.

Second could be being at a place where so few people have reached. Not a lot of people think like that. Being able to climb makes you one amongst the few special ones.

Third is obviously the view that you get from the top of the world. There are so many things that you can see from there. The entire world transforms into a giant landscape with miniature objects. All objects are disconnected with each other and yet collectively they are part of something larger at the same time. Suddenly you feel so powerful about the fact that you can see everyone and no one being watched can even imagine that they are being watched. Its like being able to control the destinies of people.

Fourth I think is the curiosity. I want to discover the hidden, create the unthinkable and explore the secret worlds. A mountain is like a symbolic barrier that prevents this movement and exploration. I agree that we now have travel options that are easier and more convenient than sleeping in a luxury bedroom, but still the thought that mountain is a barrier and you can overcome is exciting.

Fifth the sheer size of the mountains makes you feel so insignificant. You can climb on for days and you will still remain as far from the summit as far you were when you started.

Sixth the mountains makes you realize that we the humans are very fragile. We live in our comfort zones and take things for granted. Moment there is a hint of adverse situations, like the ones on mountains; we realize how weak we are. How insignificant are the things that we spend our lives chasing.

Seventh the climb itself could be tiring, taxing and fun at the same time. You invariable come across thousands of species of life including a few human tribes that have been battling the mountains and have survived for ages. These are the people who have fought against and won the evolution battle. If evolution was correct, there people would have migrated to plains, in easier living conditions and would have concentrated on creating better generations. But here they are, living in tough conditions, with old tools, without complaining or leaving their homes. There are times when you wonder how did the very first these men and women reach the mountains and why did they decide to settle there. Still further, how easy or difficult would have lives had been when all they would have had is their courage and few very basic handheld tools. What about the times when they got hurt? When they got sick? And what about the fact that we humans are social animals and anyone devoid of any contacts with other human cant really develop in true sense. Would these people even bother about their development? Before I get on another tangent about existence and meaning of life, need to think of another reasons.

Eight I think climbing a mountain teaches you quite a few things - teamwork, decision-making, crisis management, character development, preparation, adjustability, attitude, fear, courage, strength. I can carry on adding words. Bottom line is that everything starts because of one reason – being in an uncertain and unfamiliar environment. And you develop all these skills because you are trying to be in control of situations. Or should I say trying to cope up.

Ok, now one of my colleagues has wakened up and anyways I am out of my wits on this, better take a break.

Paris: Sunset from top of Eiffel Tower

Title: Beginning of the End
Equipment: Canon A75
Date: 12 Jun 2008
Time: ?
Place: On top of Eiffel Tower, looking at the sunset.

Happy Birthday Divya Mathur

Today is Divya's birthday. She used to be a classmate at Plato Public School in Delhi. Last I met her was sometime in 1997 when I was leaving the school for a bigger and better school elsewhere. Since then have thought about her a lot of times, tried searching for her on Orkuts and Facebooks of the world but could not find.

Wondering if a blog can help me find her. Her full name is Divya Mathur and last I know, she stayed in East Delhi and went to Plato Public School in IP Extension.

Please see if you can help.