Application to Berlin School of Creative Leadership

In my recent trip to Cannes, I chanced upon attending a talk by Michael Conrad and Prof. Casse on Berlin School EMBA and I realized that I need to apply to Berlin School. Along with the application, I had to write why is it important for me to attend the Berlin School. This is what I wrote (I have removed some specifics) ...

I have always been known me as a dreamer and I think of myself as nothing less than a revolutionary. I am in a constant pursuit of that elusive new thing that can change the way we communicate and live. Never scared of raising that lonesome hand in a classroom of dutiful students or walking down that dark alley behind buildings or pouring yellow, green and blue liquids in that large beaker in chemistry labs, I have always been on an adventure trip. Where there are no roads, no clear destinations and certainly no guarantee of returns. For me, the journey towards the goal is more important than actually reaching the milestone.

Curiosity is something that comes naturally to me. I can boast of a logical flow of thought and questioning mind. I have realized that I have the skills required for being a creative leader. All I need is place to polish them and bridge the gaps that I have.

I see Berlin School of Creative Leadership as the perfect platform from where I can start that revolution that I knew I would start some day. The opportunity to interact with world-renowned creative leaders, handpicked peer group and wide cultures from Berlin to Tokyo to NY to my home state of Delhi, India is very unique and lucrative. I have realized that I need a cross-cultural exposure to understand people better and Berlin School can do that for me.

For me the programme is as much as about learning as contributing to the learning of their peer. With me, I bring to the table a child like enthusiasm, a never say die attitude and a lot of positive energy to the team. I can also enrich the learning of other participants by my understanding of businesses, buyer behavior and identifying gaps that potential businesses can exploit.

For me, creativity as a discipline is not limited to only advertising or branding. It certainly does not mean writing smart copies and coming up with brand identities and churning out work for clients. Instead, creativity is a way of thinking. It’s the way you approach businesses and ideas. It’s more of a methodology, a route that you take to reach the end product. The end product could be an award winning piece of work for a client, a new way to arrange your bookshelf or even a new business.

I believe that there is as much science to creativity as there is art. Experience at Berlin School will help me find a right balance between the two. I have always had focus on creating original thought and its application in the business world. With the thesis I am proposing on identifying traits of successful digital brands and creating a framework for the same, Berlin School will help me with access to leading digital brands. Peers and faculty at Berlin School will help me scrutinize these ideas and create a robust framework.

Berlin School will play a vital role in my career and I am looking at the experience at Berlin School to rediscover myself.

Any thoughts anyone?

As I was posting this, I realized that I have made few mistakes in the application. Now that application is gone, I cant really change it but ought to be careful next time around.