Saawariya is now following you on Twitter!

I just got this email

From: Twitter ;
Date: Oct 26, 2007 12:59 PM
Subject: Saawariya is now following you on Twitter!
To: ******

Hi, s4ur4bh.

Saawariya (Saawariya) is now following your updates on Twitter.

Check out Saawariya's profile here:http://twitter.com/Saawariya

You may follow Saawariya as well by clicking on the "follow" button.

Best,
Twitter
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Turn off these emails at: http://twitter.com/account/notifications

This is for the first time when an Indian movie has used twitter as advertising tool. The very fact that I am blogging about it means that they have been able to get my attention. And more than that I would spread the word.

I might watch and might not watch the movie but I will sure talk about it to my friends. I will brag that one I twitter and two Saawariya is cool enough to follow me.

The Ripple Effect
Virals are like ripples. Someone needs to drop that pebble that starts the ripple. People at Saawariya are sure throwing a lot of pebbles. These pebbles have to be dropped at the right places. Where water is deep enough to create a large ripple. And where a ripple would not die down after some time.

Food for thought
And finally my another theory about social networks. I cant reinforce that human beings in the end are social animals. If a marketer can give humans some food for thought, something to talk about, a context that helps people diffuse time in social gatherings, something people can become master of (by virtue of thought and/or use of words) and the master can attract followers, the marketer would have done his job.

Most of the time people hang around with same set of people and after a time you know everything there is to know about a person. What do you talk about then? You have to find something to talk about. This is where the Food for Thought would come in. Let people use the food supplied by marketer to kill their time. And spread the world.

Any thoughts? Comments?