Some questions from Auto Expo 2012

Yet again, I am staring at a blank screen and have no clue what to write about. I am sitting in a green room behind one of the largest stalls at the largest automobiles exhibition in India. I have an entire circus running downstairs. There are more than 100 people that are managing the crowd, not including the security and cleaning staff. And there must be more than 20, 000 people in the hall. Easily. And I am not exaggerating. 

So there are a few questions that I have and I have no answers. May be you have some?
  1. Who are all those people who stand in queue for more than an hour to enter a hall that is merely showcasing cars, that anyways you see on the roads, newspapers, Internet all the time.
  2. Who are all those people who use their elbows, knees and other joints at their whims and try and make space for I dont know whom.
  3. Who are the brand managers who agree to spend probably crores on these exhibitions where all you display is skin and glamour? And this, when on the backend, automobile industry is as bland and as mundane as a plain white sheet. 
  4. Do these exhibitions actually help the brand? May be it does with all the media coverage? Does any brand manager actually track returns on their spends on these exhibitions?
  5. Why is that everyone cooks up something that no one could even imagine existed, and that too at the drop of the hat, and all this when they have had ages to plan for it?
  6. And finally, why this, why this Kolaveri Di?
Any answers anyone?

1 comment:

Nefertiti said...

i can totally identify with the last point...

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