Tetris Ice on GeekAlerts.com
Presentation1.ppt
For my work, I have to make a lot of presentations. And lazy me takes the first shortcut available and calls all my presentations with the default word - Presentation1.ppt.
Today I was asked to hunt for a file and I keyed in .ppt on the search bar. I got a list of some 20 presentation1.ppts. No points for guessing how happy I was with the search results. I did not get the work done and now I am renaming all those files to something that is more searchable.
The key lesson here is that search plays an important role in the way we humans work. More than search, retrival plays even more critical role. It is so easy to stuff a closet with million things and it is equally difficult to retrieve one particular thing from that heap of million things. No wonder Google has done so well as a company. It makes the entire process of retrival so easy and intuitive. Google for me is more of a retrival compay rather than search.
And this leads me to my lesson # 1 for the day. Any business that I get into will have to have a minimal search cost. I define the search cost as the amount of effort on part of end user to identify a service provider (as one of the alternatives to fulfill the demand). And by virtue of this definition, lesser the search cost, easier it is for the end user to find your service.
In fact advertising is a way to reduce the search cost for consumers. Your product might be the best in the world but the customers will never be able to find it if the search cost is too high. The good news is that there are ways to reduce or eliminate this search cost. Case in point, Bisleri. Bisleri by virtue of age has now replaced "mineral water" in vocabulary of Indians. Search cost for Bisleri is hence zero.
Now this concept of search cost can be extended to any business activity. Take for example hiring. You are a growing company. You want to attract and eventually hire the best talent. There are two problems now. One, you dont know where to look for good talent. And two, even though you might find awesome talent, the talent might not know about you. He hasnt heard about you and in all likelihood he would join one of the better known brands.
Think about the Internet. On Internet, a lot of things are noise and a very very few are actually signals. Search cost for anyone on Internet is very high. All of us use feed readers, aggregators, social bookmarking etc. to discover content. Discovery is getting more and more difficult as more and more spam blogs are being published.
How do you then reduce this search cost? How do you make yourself as the default choice for any customer? Is advertising the only way? Is this the core function of advertising?
Any thoughts?
Today I was asked to hunt for a file and I keyed in .ppt on the search bar. I got a list of some 20 presentation1.ppts. No points for guessing how happy I was with the search results. I did not get the work done and now I am renaming all those files to something that is more searchable.
The key lesson here is that search plays an important role in the way we humans work. More than search, retrival plays even more critical role. It is so easy to stuff a closet with million things and it is equally difficult to retrieve one particular thing from that heap of million things. No wonder Google has done so well as a company. It makes the entire process of retrival so easy and intuitive. Google for me is more of a retrival compay rather than search.
And this leads me to my lesson # 1 for the day. Any business that I get into will have to have a minimal search cost. I define the search cost as the amount of effort on part of end user to identify a service provider (as one of the alternatives to fulfill the demand). And by virtue of this definition, lesser the search cost, easier it is for the end user to find your service.
In fact advertising is a way to reduce the search cost for consumers. Your product might be the best in the world but the customers will never be able to find it if the search cost is too high. The good news is that there are ways to reduce or eliminate this search cost. Case in point, Bisleri. Bisleri by virtue of age has now replaced "mineral water" in vocabulary of Indians. Search cost for Bisleri is hence zero.
Now this concept of search cost can be extended to any business activity. Take for example hiring. You are a growing company. You want to attract and eventually hire the best talent. There are two problems now. One, you dont know where to look for good talent. And two, even though you might find awesome talent, the talent might not know about you. He hasnt heard about you and in all likelihood he would join one of the better known brands.
Think about the Internet. On Internet, a lot of things are noise and a very very few are actually signals. Search cost for anyone on Internet is very high. All of us use feed readers, aggregators, social bookmarking etc. to discover content. Discovery is getting more and more difficult as more and more spam blogs are being published.
How do you then reduce this search cost? How do you make yourself as the default choice for any customer? Is advertising the only way? Is this the core function of advertising?
Any thoughts?
Flash Fiction: The House of Cards
SG has decided to set upon a very difficult task. He wants to erect a house of cards. There is nothing new about house of cards. People have been making houses ever since a deck of cards was invented. Yet, for him, making this house is a mammoth task.
No he is not a "differently-abled" kid. It's just that he lacks one of the biggest virtues of humandom – patience. He is one of those few people who can't sit at one place for more than a minute without some distraction. He is not fickle-minded or easily distracted.
He is of the opinion that humandom offers so many things that in achieving expertise in something particular is waste of time. He thinks that in order to be called an expert by the world at large, you don't experiment and experience a lot of other things. He thinks there is more pleasure in being jack of all trades rather than being a master of one.
He knows that the time he can spend at humandom is very limited. It is only one life after all. And this is what he wants to change. He wants to live more than just a life time at humandom.
This house of cards is his attempt to start a task and finish it. It is similar to a lot of other experiments he keeps doing. All the other tasks he has ever taken have been left unfinished. He doesn't know where would be get inspiration from, but he is determined.
So he sets upon this task of placing cards one by one.
Other Flash Fiction
The Bus. Stopped.
No he is not a "differently-abled" kid. It's just that he lacks one of the biggest virtues of humandom – patience. He is one of those few people who can't sit at one place for more than a minute without some distraction. He is not fickle-minded or easily distracted.
He is of the opinion that humandom offers so many things that in achieving expertise in something particular is waste of time. He thinks that in order to be called an expert by the world at large, you don't experiment and experience a lot of other things. He thinks there is more pleasure in being jack of all trades rather than being a master of one.
He knows that the time he can spend at humandom is very limited. It is only one life after all. And this is what he wants to change. He wants to live more than just a life time at humandom.
This house of cards is his attempt to start a task and finish it. It is similar to a lot of other experiments he keeps doing. All the other tasks he has ever taken have been left unfinished. He doesn't know where would be get inspiration from, but he is determined.
So he sets upon this task of placing cards one by one.
Other Flash Fiction
The Bus. Stopped.
Questioning Unity in Diversity
Go to South India and talk about North Indians, interested things would be said and heard. For North Indians, anyone from south of Mumbai is a Madrasi. They dont know about Mals, Telugus, Tamils or Kannadigas, leave apart Aiyers, Aiyengars and others. All they know is one single word. Madrasi. The entire nation looks at East Indians as chinks. They are as Indians as anyone we can be. They are still laughed at, mocked at in public places. Now in Maharashtra, Mr. Raj Thackery is proclaiming that North Indians should be driven out of Maharashtra. There have even been incidences of violence. One person actually lost his life. Greater than any economic loss.
I think we need to remind all these people that an Indian citizen has been granted a few fundamental rights by our constitution. These fundamental rights are very critical pillars of our democracy. Pillars of the Republic of India.
Why is this happening? Is it good? I am keeping this post open for more perspectives from visitors. Please send in your comments.
I think we need to remind all these people that an Indian citizen has been granted a few fundamental rights by our constitution. These fundamental rights are very critical pillars of our democracy. Pillars of the Republic of India.
Why is this happening? Is it good? I am keeping this post open for more perspectives from visitors. Please send in your comments.
Appu Ghar being shut down
Someone once said that only thing constant in universe is change. Old has to make way for the new. There is no escaping for even things as iconic as Appu Ghar in Delhi. Appu Ghar is being shut down to make way for Delhi Metro.
Although I have not been to Appu Ghar for about 10 years but I have some really wonderful memories of Appu Ghar. I still remember a vague map of Appu Ghar. I sat in an electronic car in a closed ring for the first time. I entered a house of horror for the first time at Appu Ghar. My first visit to a water park was at Oysters at Appu Ghar. I was and I still am scared of rides like My Fair Lady and Appu Columbus. I shot air rifles at colorful balloons for the first time in my life at Appu Ghar. I still remember that I bought a box full of magic tricks from Appu Ghar and while going home, I lost one of the cigarette tricks.
Every time I went to IITF aka Trade Fair, my parents always took me to Toys and Games Hall, Good Living Hall and finally Appu Ghar. Last time I went to Appu Ghar was after my 10th standard CBSE examinations. For the record, I took my 10th standard boards in 1997.
There are now umpteen number of amusement parks now in India but no one comes close to Appu Ghar. Personally, I share quite a few things with Appu Ghar. Appu Ghar is not just a place I liked visiting but it also gave me my nick name.
Appu Ghar being shut down is a really sad event but I am all for it and hope more places like that would be developed in the heart of the city. More and more kids are now opting for indoor games, Internet and other virtual entertainment avenues. They are loosing out on the experience of being with a real community, meeting people face to face and arent getting enough exposure to be street smart.
There is one coming up at NOIDA with even better rides and water games. Dont know how many of us would still go to NOIDA for those rides. Dont know if there would ever be a sense of belongingness.
And in the end, Appu Ghar is more than just a place for Delhites. It was and will remain an integral part of everyone's life. Appu Ghar will be missed.
Please send in any pics you might have. And if you want to share an opinion or thoughts, please comment.
Links
Appu Ghar official website
Wikipedia
Indian IT programmers - where are thou hiding?
Disclaimer: I would be slaughtering a lot of sacred cows in this text. Please avoid reading if you cant stand negative opinions.
About 5 months ago, I got this wonderful idea that could have potentially changed the way we used the Internet. It was something really useful and it did not rely on advertising as its revenue option. I spoke to quite a few people about it and everyone was excited about it. In everyone's opinion it was bound to be a hit.
But there was a hitch. I could not find enough coders to help me create that application. I thought finding coders would be easy. Day in and day out we hear about the greatness of Indian techies. Media, Professionals and even politicians had no doubts on the coding prowess of us Indians. It was looking like a cake walk.
Confident of finding these coders fast, I tried everything from colleges to IT training institutes (NIITs, Aptechs of the world), mailing lists, online and offline networking events, referrals, outsourcing but I could not find enough people who could work with me. I was ready to pay any kind of salary or project fees or even stake in the business idea. And I did not want to develop a complex application like a new operating system. It was a really small application that would have taken a team of 3 coders about a month to complete in PHP.
Initially I thought I am unlucky that I cant find talent. When I spoke to other people trying to start their own IT companies, I was surprised to know that they also faced the same problem. They could not find enough quality programmers.
Coming to real issue, what happened to all those lakhs of students that passout from thousands of engineering colleges spread across hundreds of locations in our country? What about those uncountable number people working with giants like Infosys, TCS, Wirpo? Where do these companies find talent from? Do they go to a different planet to hire them? Or do they compromise on the quality of intake?
I distinctly remember that when I passed out from my college, every engineer was being recruited for software profiles irrespective of fact that his specialization was chemical engineering, metallurgical engineering, mechanical engineering or even biological engineering. They were sent to special training facilities generally located at Goa, Kerala and other holiday places. And in three months, they came back tanned and ready to take coding assignments of any kind.
We might argue that Indian IT companies have the intellectual capital to pull off anything. And we offer a cost advantage compared to rest of the world. Companies started outsourcing their things to hubs like Bangalore and Hyderabad (btw Bangalored is now officially a word) I have only one question. If we dint have the cost advantage, would we still remain competitive in the global market?
I am not saying that everything that we do in India is a waste. In my humble opinion bulk of work done in India is sub-standard. We do not innovate on anything. We just copy things done by others and make it cheap and hope for people to buy it. I keep on hearing interesting things happening in Indian IT space and how the new generation of Indians are reshaping the economy. How all the PE funds and VC firms are bullish on Indian IT. How every engineer and a management graduate wants to open his own firm. I am not doubting the intellect of Indians for a single second. What I am questioning is that we don't really hone the talent well in the country. Much of our talent goes for a toss ...
We take pride in saying that half the Microsoft staff is Indian, half the IBM staff is Indian but do e realize that all those people left our country to go settle in other countries and contribute to their economies?
Try thinking hard, can we come up with a list of 10 great software innovations in India? Is the future bright?
Related to this is my earlier post on Perils of Indian Education System.
About 5 months ago, I got this wonderful idea that could have potentially changed the way we used the Internet. It was something really useful and it did not rely on advertising as its revenue option. I spoke to quite a few people about it and everyone was excited about it. In everyone's opinion it was bound to be a hit.
But there was a hitch. I could not find enough coders to help me create that application. I thought finding coders would be easy. Day in and day out we hear about the greatness of Indian techies. Media, Professionals and even politicians had no doubts on the coding prowess of us Indians. It was looking like a cake walk.
Confident of finding these coders fast, I tried everything from colleges to IT training institutes (NIITs, Aptechs of the world), mailing lists, online and offline networking events, referrals, outsourcing but I could not find enough people who could work with me. I was ready to pay any kind of salary or project fees or even stake in the business idea. And I did not want to develop a complex application like a new operating system. It was a really small application that would have taken a team of 3 coders about a month to complete in PHP.
Initially I thought I am unlucky that I cant find talent. When I spoke to other people trying to start their own IT companies, I was surprised to know that they also faced the same problem. They could not find enough quality programmers.
Coming to real issue, what happened to all those lakhs of students that passout from thousands of engineering colleges spread across hundreds of locations in our country? What about those uncountable number people working with giants like Infosys, TCS, Wirpo? Where do these companies find talent from? Do they go to a different planet to hire them? Or do they compromise on the quality of intake?
I distinctly remember that when I passed out from my college, every engineer was being recruited for software profiles irrespective of fact that his specialization was chemical engineering, metallurgical engineering, mechanical engineering or even biological engineering. They were sent to special training facilities generally located at Goa, Kerala and other holiday places. And in three months, they came back tanned and ready to take coding assignments of any kind.
We might argue that Indian IT companies have the intellectual capital to pull off anything. And we offer a cost advantage compared to rest of the world. Companies started outsourcing their things to hubs like Bangalore and Hyderabad (btw Bangalored is now officially a word) I have only one question. If we dint have the cost advantage, would we still remain competitive in the global market?
I am not saying that everything that we do in India is a waste. In my humble opinion bulk of work done in India is sub-standard. We do not innovate on anything. We just copy things done by others and make it cheap and hope for people to buy it. I keep on hearing interesting things happening in Indian IT space and how the new generation of Indians are reshaping the economy. How all the PE funds and VC firms are bullish on Indian IT. How every engineer and a management graduate wants to open his own firm. I am not doubting the intellect of Indians for a single second. What I am questioning is that we don't really hone the talent well in the country. Much of our talent goes for a toss ...
We take pride in saying that half the Microsoft staff is Indian, half the IBM staff is Indian but do e realize that all those people left our country to go settle in other countries and contribute to their economies?
Try thinking hard, can we come up with a list of 10 great software innovations in India? Is the future bright?
Related to this is my earlier post on Perils of Indian Education System.
Brief Bio
I created a brief profile to be uploaded on few websites. It is attached below. And I stand by every single word that is written below.
I would like to reiterate that opinions expressed are solely mine and not of my employer.
Saurabh is yet another typical Indian who thinks that he can change the world and in the process, become filthy rich. His interests range from reading, writing, computer gaming (Yes counter-strike and Quake 3 Arena), travelling, photography, trekking, advertisements, entrepreneurship, talking, cartoons, eating, technology, blah, blah and more blah.
He believes that one life is too short a time to live. He is on a never-ending quest to find perfection and wants to learn everything he can. He is 26 and wants to retire before he is 30. And finally he is a firm believer in sifr.
Saurabh has a technology background and is a MBA from MDI, Gurgaon. Was hired by a large MNC for their Young Leaders Development Program. The program lasted 12 months and it taught Saurabh how large companies function, how egos are important and how pleasing the bosses is the only bottomline. Unable to understand this dichotomy between ideal-world (and much talked about) functioning and real life functioning of businesses, he decided to move on. He is currently with Creativeland Asia, an advertising agency based out of Mumbai and looks after new initiatives, strategy and consumer insights function. All opinions expressed on any public forums are his personal only and his employer might or might not subscribe to them.
I would like to reiterate that opinions expressed are solely mine and not of my employer.
PlaygroundOnline.com > Review
Playground Online
PlaygroundOnline.com is yet another entrant in the Indian e-commerce space. It retails sports related media and equipment. They currently offer books, CDs, equipments, apparel etc. This is probably first of its kind online store in India. I took PGO for a spin and here is my feedback.
What I like about PGO?
First and foremost, although they want to sell things online but they have put a lot of focus on customer friendliness and costumer interaction. Things like polls, news, forums can make this website a default place for sports enthusiasts. These initiatives help build a strong and loyal community and eventually garner sales.
The range of products on PGO is really wide. From a t-shirt worth Rs. 280 to a bicycle worth Rs. 46000 (obviously for a professional), PGO had a lot of things for offer. I could not check if this range is comprehensive but everything I could think of was either there or they were accounted for and being worked upon. This is a good thing for an e-commerce business. I can think of people visiting PGO to find out more about sporting goods and then buying it offline. Challenge will be to convert these information scouts into customers.
Design
The website interface is impressive for an Indian startup and they have used a good mix of traditional style web design and Web 2 functionality. They still need to work on few things though. Like for example when you are trying to signup, the errors are reported in a pop-up box. This should ideally be a Web 2 pop-up where errors are notified the moment they are encountered. I should never get a Windows pop-up.
Team
PGO has been started by a team of 4 people with average work experience of 15 years. Experience of 60 man-years could be a good thing and a bad thing at the same time. With experience comes rigidity; you might start shooting down ideas even before you give them enough time to fruit. You start living on assumptions. You are scared of breaking out of the mold.
And with experience one develops the knack of running businesses. The team is experienced enough to know what is to be done to make the business run efficiently. Looking at the website and they have used their experience well.
What I like about their team is the fact that all 4 co-founders have different and diverse backgrounds. From client relationships to technology to marketing to customer insights, they have it all. The roles could thus be clear and they can concentrate on larger things.
Competition
They don’t seem to have one large competitor right now. However they compete with bookstores (fabmall, om books etc), apparel stores (rediff, sify) and obviously with traditional retail stores. The business model is new in India and looks lucrative. There should be many more players in the market soon.
Payment Options
One of the key reasons why e-commerce is still in nascent stages is lack of adequate payment options. Credit cards penetration is still low in India. People are still skeptic of using their cards online. And finally they are not really convinced about credibility of these websites.
At PGO, there are limited payment options currently but they have mentioned that they are working on more methods. I would love to see them implement a cash-on-delivery method. COD gives an online merchant immediate access to people who dont have cards and people with cards who are scared of using the cards online.
What more can PGO do?
Comparison between brands and products. When buying a product, people love to understand the features, benefits and differences. I don’t see a link for comparing two items. If they can somehow implement a comparison, it would be great.
User community. All the ecommerce websites have been adding users to forums. If PGO is really convinced about sports as a leisure or a lifestyle activity in India, create special interest groups of people with similar interests. Give them things like competitions to participate in, platforms to talk about their interests etc. Basically in one word, give something more than a typical forum or a social network.
Final thoughts
PGO has done a good job with their store. The only thing that might let them down is the very acceptance of the business model. If I was a VC with money, I would have invested in the business, obvisouly after talking to the owners and looking at the projected cash flow statements.
And finally, since we are talking about ecommerce, lets try to see what can be sold successfully over the Internet? Something that is standardized. Something that you are confident would be similar irrespective of place you bought it from. Something like an airplace ticket. Something like a computer. Something like a book. Sporting equipment – I am not sure. Lessons for other players? Make the products standardized, eliminate shopping pains and have in place an awesome customer service.
Questions to ponder on?
Are sporting goods similar to airline tickets? Books?
PlaygroundOnline.com is yet another entrant in the Indian e-commerce space. It retails sports related media and equipment. They currently offer books, CDs, equipments, apparel etc. This is probably first of its kind online store in India. I took PGO for a spin and here is my feedback.
What I like about PGO?
First and foremost, although they want to sell things online but they have put a lot of focus on customer friendliness and costumer interaction. Things like polls, news, forums can make this website a default place for sports enthusiasts. These initiatives help build a strong and loyal community and eventually garner sales.
The range of products on PGO is really wide. From a t-shirt worth Rs. 280 to a bicycle worth Rs. 46000 (obviously for a professional), PGO had a lot of things for offer. I could not check if this range is comprehensive but everything I could think of was either there or they were accounted for and being worked upon. This is a good thing for an e-commerce business. I can think of people visiting PGO to find out more about sporting goods and then buying it offline. Challenge will be to convert these information scouts into customers.
Design
The website interface is impressive for an Indian startup and they have used a good mix of traditional style web design and Web 2 functionality. They still need to work on few things though. Like for example when you are trying to signup, the errors are reported in a pop-up box. This should ideally be a Web 2 pop-up where errors are notified the moment they are encountered. I should never get a Windows pop-up.
Team
PGO has been started by a team of 4 people with average work experience of 15 years. Experience of 60 man-years could be a good thing and a bad thing at the same time. With experience comes rigidity; you might start shooting down ideas even before you give them enough time to fruit. You start living on assumptions. You are scared of breaking out of the mold.
And with experience one develops the knack of running businesses. The team is experienced enough to know what is to be done to make the business run efficiently. Looking at the website and they have used their experience well.
What I like about their team is the fact that all 4 co-founders have different and diverse backgrounds. From client relationships to technology to marketing to customer insights, they have it all. The roles could thus be clear and they can concentrate on larger things.
Competition
They don’t seem to have one large competitor right now. However they compete with bookstores (fabmall, om books etc), apparel stores (rediff, sify) and obviously with traditional retail stores. The business model is new in India and looks lucrative. There should be many more players in the market soon.
Payment Options
One of the key reasons why e-commerce is still in nascent stages is lack of adequate payment options. Credit cards penetration is still low in India. People are still skeptic of using their cards online. And finally they are not really convinced about credibility of these websites.
At PGO, there are limited payment options currently but they have mentioned that they are working on more methods. I would love to see them implement a cash-on-delivery method. COD gives an online merchant immediate access to people who dont have cards and people with cards who are scared of using the cards online.
What more can PGO do?
Comparison between brands and products. When buying a product, people love to understand the features, benefits and differences. I don’t see a link for comparing two items. If they can somehow implement a comparison, it would be great.
User community. All the ecommerce websites have been adding users to forums. If PGO is really convinced about sports as a leisure or a lifestyle activity in India, create special interest groups of people with similar interests. Give them things like competitions to participate in, platforms to talk about their interests etc. Basically in one word, give something more than a typical forum or a social network.
Final thoughts
PGO has done a good job with their store. The only thing that might let them down is the very acceptance of the business model. If I was a VC with money, I would have invested in the business, obvisouly after talking to the owners and looking at the projected cash flow statements.
And finally, since we are talking about ecommerce, lets try to see what can be sold successfully over the Internet? Something that is standardized. Something that you are confident would be similar irrespective of place you bought it from. Something like an airplace ticket. Something like a computer. Something like a book. Sporting equipment – I am not sure. Lessons for other players? Make the products standardized, eliminate shopping pains and have in place an awesome customer service.
Questions to ponder on?
Are sporting goods similar to airline tickets? Books?
Advertising online?
Adlab has posted this comScore press release on banner clicks. One of the most important observation is that
What does this mean for online advertising industry?
For brands: Advertising online might be a good idea but its still far from generating the revenues.
Disclaimer
I am using a study conducted in US to base my opinion on. This study might not be relevant in India.
a very small group of consumers who are not representative of the total U.S. online population is accountable for the vast majority of display ad click-through behavior.
What does this mean for online advertising industry?
For brands: Advertising online might be a good idea but its still far from generating the revenues.
Disclaimer
I am using a study conducted in US to base my opinion on. This study might not be relevant in India.
Logon to Internet to meet your neighbors
IndiaPRWire reports that a website is being launched in Bangalore that would allow users to "... know each other in a better way and expand their network. On your CommonFloor, you can celebrate festivals, organize parties, meet people who share your interests, make your interaction more open and friendly and make your real life as vibrant as you can imagine."
I love the business model. After all I have been advocating all my life that social networks focussed around common interests and activities are far better and are expected to be more successful than "friendship" networks.
But the point is not the success or failure of this particular website. The issue at hand is larger and deeper. Portals like this simply imply that as some places (like Bangalore) we have reached a point where I need an Internet portal to speak with my neighbors.
We as Indians have our roots in things like choupals, community kitchens and joint families. Entire families, clans and villages loved personal connections and spent time with each other. They would care for each other, spend time for each other and if need be die for each other.
And now we have evolved to a society where we have to logon to Internet to speak with our neighbors. People dont have the time to know their own neighbors. How many of us know the names of our next door neighbors? At least I dont.
I am not against the advancement of culture and society but this is totally unacceptable. We have reached a point where the sense of community and belonging is loosing out fast. And moment people loose out on this sense of belongingness, the home stops being a home. It becomes a house with four walls. Everyone seems to be in a constant state of flux. People are just drifting from one city to another and eventually end up with lots of addresses and no homes.
I know I cant force anyone to go meet their neighbors or get involved in the community but in the end everyone losses out. And without realizing everyone becomes the part of the rat race.
Thoughts anyone?
I love the business model. After all I have been advocating all my life that social networks focussed around common interests and activities are far better and are expected to be more successful than "friendship" networks.
But the point is not the success or failure of this particular website. The issue at hand is larger and deeper. Portals like this simply imply that as some places (like Bangalore) we have reached a point where I need an Internet portal to speak with my neighbors.
We as Indians have our roots in things like choupals, community kitchens and joint families. Entire families, clans and villages loved personal connections and spent time with each other. They would care for each other, spend time for each other and if need be die for each other.
And now we have evolved to a society where we have to logon to Internet to speak with our neighbors. People dont have the time to know their own neighbors. How many of us know the names of our next door neighbors? At least I dont.
I am not against the advancement of culture and society but this is totally unacceptable. We have reached a point where the sense of community and belonging is loosing out fast. And moment people loose out on this sense of belongingness, the home stops being a home. It becomes a house with four walls. Everyone seems to be in a constant state of flux. People are just drifting from one city to another and eventually end up with lots of addresses and no homes.
I know I cant force anyone to go meet their neighbors or get involved in the community but in the end everyone losses out. And without realizing everyone becomes the part of the rat race.
Thoughts anyone?
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