Which brand has a story worth telling?

Today after a meeting a few colleagues and I ended up at Vikhroli Social (which is located inside the Godrej complex at Vikhroli) and the place had a wall full of Godrej Navtals.

And since I am on this spree to capture photos with my phone and all that, I clicked a few photos. Here is one.

A post shared by SG (@altsaurabh) on

When I saw the photo while uploading on Instagram, I thought it has come out really well. It shows me the Navtal in all its glory. It establishes the product. The character. It tells me what it's supposed to do. And the wall at the back has some character to it. Its a fascinating photo, if you ask me! Ok enough of self promotion. 

I got thinking that I want to go click more brands in action. And tell the stories of those brands. And how those brands have added to the lives of people. And how people have relied on those brands to achieve different things.

People click nature, places, things, conflicts and what not. And tell their stories.
I wish to click brands and tell those stories.

So, what if I convert this into a project? A project that marries my love for brands, stories and photography? Sounded like a good idea. And bam! we have a project! 

Here are more details.

What is this project?
Lemme use steps to explain.

  1. Run a poll or something and ask people about what brands do they think have stories worth telling. 
  2. Once I get a list of 50 odd brands, I click some interesting photos of those brands (and the products / services / experiences) in action. 
  3. Interview respective brand managers and understand more about the brands from the perspective of people who manage them.
  4. Talk to end users of the brand (products / services / experiences). Capture their inputs, emotions. 
  5. Compile them into a study or something and publish for everyone to consume. 
Sounds fun? Indeed! 

To what end? 
I dont know. I need to figure out. But as a stakeholder in the business of communication and building brands, I believe these stories MUST be told. To the users. And to brand custodians.

Plus I really think I will enjoy doing this.

Apart from this I am not sure of other reasons that taking this up. If nothing else, it helps me learn more about the business of brands, planning and communication. 

The next steps? The question!
Tell me 5 brands that you think are fascinating and have stories worth telling! If I were to make a list, in no order, I will include Cadburys (chocolates), Natraj (pencils), Coca Cola, Paytm and Starbucks.

What are yours? 

The end notes
What do you think? Gimme some feedback.

I know I am very far from delivering it and I need to do a lot of work on this before I can move ahead (and I will work on it over the next few days). But I need inputs from you. Help me!! Write to me. Or I am at @saurabh on twitter.

Thank you!

PS: Since this post is about a new project, I have removed the number of days left and the date of the post. This is the 5th day of posting on my blog without a break. Yay to that!

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