Javed Akhtar - Kyonki Fighter Hamesha Jeet-ta Hai ...

Zidagi Hai To Khwab Hain,
Khwab Hai To Manzilain Hain,

Manzilain Hai To Faasle Hain,
Faasle Hai To Raaste Hain,
Raaste Hai To Mushkilain Hain,
Mushkilain Hain To Hausla Hain,

Hausla Hai To Vishwas Hai,

Kyonki Fighter Hamesha Jeet-ta Hai.

These words were penned by Javed Akhtar for an advertisement for a brand called Rotomac Fighter.

This ad was on television long long time ago and a few days ago, I just felt like listening to the jingle. It took me time to get the advert from MagIndia and when I got it, I was SO happy.

As I was writing this post, I was thinking about this writing instruments company in India that was bubbling on to the scene and had at one point of time challenged the authority of interntional giant Reynolds. I think the pens they made were great and they had good reach. The media promotion campaigns were also good. They had huge stars like Javed Akhtar and Raveena Tandon working for them. Today no one probably remembers the company and the brand. This would definately become a nice case for strategy course... I would love to see what Prof. Amit Kapoor would want to say about it.

Talking about Javed Akhtar now...
Hes got a talent with words. I don't realy know what all lyrics he has penned down but I have a lets say brand association of Javed Akhtar with great lyrics. The advertisement that I have talked about above is a case in point here. (I learnt this new term - case in point - in one of the classes at my PGPM).

Wish I could write as well as Javed Saheb and stand upto my promise of a poem to P...