Javed Akhtar - Kyonki Fighter Hamesha Jeet-ta Hai ...

Zidagi Hai To Khwab Hain,
Khwab Hai To Manzilain Hain,

Manzilain Hai To Faasle Hain,
Faasle Hai To Raaste Hain,
Raaste Hai To Mushkilain Hain,
Mushkilain Hain To Hausla Hain,

Hausla Hai To Vishwas Hai,

Kyonki Fighter Hamesha Jeet-ta Hai.


These words were penned by Javed Akhtar for an advertisement for a brand called Rotomac Fighter.

This ad was on television long long time ago and a few days ago, I just felt like listening to the jingle. It took me time to get the advert from MagIndia and when I got it, I was SO happy.

As I was writing this post, I was thinking about this writing instruments company in India that was bubbling on to the scene and had at one point of time challenged the authority of interntional giant Reynolds. I think the pens they made were great and they had good reach. The media promotion campaigns were also good. They had huge stars like Javed Akhtar and Raveena Tandon working for them. Today no one probably remembers the company and the brand. This would definately become a nice case for strategy course... I would love to see what Prof. Amit Kapoor would want to say about it.

Talking about Javed Akhtar now...
Hes got a talent with words. I don't realy know what all lyrics he has penned down but I have a lets say brand association of Javed Akhtar with great lyrics. The advertisement that I have talked about above is a case in point here. (I learnt this new term - case in point - in one of the classes at my PGPM).

Wish I could write as well as Javed Saheb and stand upto my promise of a poem to P...

13 comments:

Johnny Cash said...

thanks dude for writing this...i was searching for this a long back...

Suchi Kumar said...

Thanks.. I was searching for this..

Anonymous said...

Thank you even i was looking for this lyrics.

hiren said...

budy i want 2 video...............thnks

Karan said...

Thank you for posting this. I have searching for this for ages!!

God Bless you! and Good Luck!

Anju said...

thanks, me 2

Vinit said...

thanks for d post dude!

Anonymous said...

thanks...been looking for this:)

Tejaswy said...

Half of the links are dead. You might want to update them

Sanjaygadai said...

these lines inspire to everyone  who want   to success

Kaushik said...

I was looking for this lines for long time, thank you for sharing to Everyone

s4ur4bh said...

reynolds had vishwas in lyrics composed by javed saab javed did had impressive nerration of same but today reciprocation for knowledge has gone very poor and result is this

santhu475 Gangala said...

hi friends I don't know Hindi please provide me in English translation for these poem

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