Before the Macworld Expo this year, interesting banners were put up around the site. These banners read "2008: There is something in the air".
Obviously no one knew what those banners were about.
Yesterday Steve Jobs did it again. He unveiled Macbook Air. The slimmest laptop in the world. Aptly called The MacBook Air. And the website is called Thinnovation.
It is not about introducing the thinnest laptop or fastest or latest. These things are trivial. It is about pushing the limits everytime you face challenge or an audience. It is about creating expectations and then living upto them.
And as they say, presentation is as important as the final product, in my humble opinion, no one can deliver better presentations than Steve Jobs. We should learn how to create hype around a product and make them cult.
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