Reliance Power IPO - Power On. India On.
Reliance Power is coming up with an IPO. To promote the initial public offer, Reliance Anil Dhirubhai Ambani Group has come up with a TVC.
Power On. India On.
It is not uncommon to see companies releasing advertisements just before their IPOs are to hit the capital markets. Notable ones are Future Group, Surya Agro (Priya Gold) etc. Although most IPO advertisements are more of product promotions rather than corporate profile, off late, things have been changing.
Coming back to Reliance Power, the ad has an awesome jingle. The ad has been shot really really well. There are quite a few shots that capture the true spirit of Indian-ness. Every Indian can connect to most of the visuals. The shot of two kids standing on a dark window and their reaction when the power comes on is simply amazing. Then there is a shot of car going under the lights. The visual shows awesome chemistry between lighting and motion.
Needless to say, every advert tries to achieve something specific. This advertisement aims at enticing retail investors to put their money into the issue. The Reliance Power IPO would surely be oversubscribed many times and this advertisement certainly would have a part to play.
Rating: 4 on 5
Tags: IPOs, Financial Products, Corporate Campaigns